Avg. ROAS
Campaigns Managed
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Ad Spend Managed
About Our Google Ads Practice
More than an agency — growth partners who understand search intent in the MENA market.
Letheio is a specialist Google Ads agency based in Amman, Jordan, serving brands across Saudi Arabia, the UAE, Kuwait, and the wider MENA region. We have managed over 150 campaigns spanning diverse verticals — e-commerce, real estate, hospitality, professional services, and global companies entering the Arab market for the first time.
What sets us apart is a genuine understanding of search intent in the Arab market — how consumers in Jordan, Saudi Arabia, and the UAE search, and which keywords actually drive purchase decisions. We run campaigns natively in both Arabic and English, giving us a rare ability to reach your audience at the exact moment of their highest intent.
150+
Campaigns Managed
6
Campaign Types
EN+AR
Campaign Languages
MENA
Market Reach
Common Challenges
The Problems We Solve
Google Ads is powerful — but only when managed correctly. These are the most costly mistakes we see every day.
High Cost Per Click
Your budget drains on clicks that never convert into real sales.
Low-Quality Traffic
Visitors land on your site and bounce immediately without engaging.
Weak Keyword Targeting
Your ads appear in front of audiences with no interest in what you offer.
Low Conversion Rates
Plenty of clicks but very few leads, sales, or meaningful actions.
Wasted Ad Spend
Budget bleeding to negative keywords and irrelevant search terms.
Inaccurate Tracking
Without clean conversion data, every decision is a guess in the dark.
Poor Lead Quality
Forms get filled but deals never close and sales never happen.
Service Overview
Google Advertising, End-to-End
We manage your Google campaigns completely — from keyword strategy and campaign architecture through ad copy and continuous optimization. Our team combines media buying expertise with keyword intelligence to deliver real business outcomes, not vanity metrics.
Google Ads Dashboard
Full-spectrum campaign management
Campaign Types
Every Campaign Type We Manage
Whether you need immediate sales or broad awareness — we have the right campaign type for every objective.
Google Search
Capture customers actively searching for what you offer at the exact moment of highest buying intent.
Google Display
Impactful visual banners reaching your audience across 2M+ websites and apps in the Google network.
Google Shopping
Product-feed-powered visual ads that put your inventory in front of ready-to-buy shoppers.
Google App Ads
Drive app installs and in-app engagement across all Google platforms and surfaces.
Google Performance Max
AI-powered campaigns that maximise performance across every Google channel simultaneously.
Google Maps Ads
Appear in front of nearby customers the moment they search for a business like yours on Google Maps.
What's Included
Everything You Need In One Package
No hidden extras, no surprise invoices. Everything your Google Ads campaign needs, managed under one roof.
Our Approach
How We Work
A structured approach that converts your ad budget into measurable, scalable results.
Focus on High-Intent Searches
We target keywords that signal clear buying intent, not just high search volume.
Match Keyword → Ad → Landing Page
We ensure perfect alignment between what users search, what the ad says, and what the page delivers.
Improve Ad Quality & Relevance
We raise your Quality Scores so you achieve higher ad positions at a lower cost per click.
Smart Bid Management
We leverage AI-powered bidding strategies and fine-tune them against real conversion data.
Reduce Wasted Spend
Regular search term reviews and negative keyword management ensure every dollar targets the right audience.
Scale on Proven Performance
We increase budget only on campaigns that prove their value, and cut what doesn't perform.
Tracking & Measurement
Your Data Is Always Accurate
Decisions made on bad data cost more than any agency fee. We set up your tracking once, correctly — so every number you see is real.
Google Analytics 4 Setup
Full user journey tracking from the first click all the way through to purchase completion.
Google Tag Manager
Install and manage all tracking tags without requiring any code-level changes to your site.
Form Submission Tracking
Precise measurement of every lead that contacts you through your website forms.
Call Tracking
We connect incoming phone calls to the exact campaigns and keywords that generated them.
Ecommerce Revenue Tracking
Accurately measure revenue, transactions, and full conversion value across your store.
Custom Reporting Dashboard
Clear reports that surface the results that actually matter to your business, not vanity numbers.
Our Process
Eight steps to sustainable growth.
From your first discovery call to performance-driven scaling — here's exactly how we get there.
Discovery Call
We understand your business model, goals, and target audience before anything else.
Account & Website Audit
We review your existing account performance or assess your competitive position if starting fresh.
Keyword & Competitor Research
We identify high-intent keyword opportunities and gaps in your competitors' ad coverage.
Campaign Planning
We build the campaign structure and align keywords, ads, and landing pages into a coherent architecture.
Tracking Setup
We install GA4 and Tag Manager and verify every conversion point fires correctly before launch.
Campaign Launch
Campaigns go live after a thorough pre-launch review — ads, bids, audiences, budgets all checked.
Testing & Optimization
Continuous A/B testing of ads, keywords, and bids driven entirely by real conversion data.
Reporting & Scaling
Regular, clear performance reports — then scaling what proves its value for sustainable growth.
Discovery Call
We understand your business model, goals, and target audience before anything else.
Account & Website Audit
We review your existing account performance or assess your competitive position if starting fresh.
Keyword & Competitor Research
We identify high-intent keyword opportunities and gaps in your competitors' ad coverage.
Campaign Planning
We build the campaign structure and align keywords, ads, and landing pages into a coherent architecture.
Tracking Setup
We install GA4 and Tag Manager and verify every conversion point fires correctly before launch.
Campaign Launch
Campaigns go live after a thorough pre-launch review — ads, bids, audiences, budgets all checked.
Testing & Optimization
Continuous A/B testing of ads, keywords, and bids driven entirely by real conversion data.
Reporting & Scaling
Regular, clear performance reports — then scaling what proves its value for sustainable growth.
Industries We Work With
Experience Across Every Sector
We've run Google campaigns across diverse industries. Every sector teaches us something different about search intent and conversion behaviour.
Why Work With Us
The Difference That Makes The Difference
There are hundreds of agencies running Google Ads. Here's why brands across MENA choose to work with us specifically.
Strategy Tailored to Each Business
No templates. Every campaign is built from scratch based on your specific goals and market.
Focus on Measurable Conversions
We optimize for results that actually impact your revenue, not vanity metrics.
Deep Keyword & Competitor Research
We uncover the opportunities your competitors are missing and act on them first.
Transparent Budget Management
You know where every dollar goes and what it returned. No hidden fees or markups.
Clear, Readable Reporting
No confusing jargon. Clear numbers and actionable recommendations every reporting period.
Arabic & English Campaign Experience
We run campaigns in both Arabic and English natively, reaching the full MENA market.
Frequently Asked Questions
Everything You Want to Know
Straight answers to the questions we hear most often before a client signs on.
How much should I spend on Google Ads?
We typically recommend a minimum ad spend of $3,000/month to generate enough data for effective optimization and meaningful results.
Which campaign type is right for my business?
It depends on your goals: Search for immediate high-intent capture, Performance Max for broad scale, and Shopping for e-commerce product listings.
How long does it take to see results?
Data starts flowing from day one. Meaningful optimization typically requires 30–60 days to accumulate enough conversion data for smart decisions.
Can you manage my existing account?
Yes. We start with a thorough audit, identify what's working and what's wasting budget, then take over full management.
Do I need a dedicated landing page?
In most cases, yes. Dedicated landing pages significantly lift conversion rates compared to sending traffic to your homepage.
Do you set up conversion tracking?
Absolutely. Accurate tracking setup is always the first step before any campaign launches — without clean data, nothing can be optimized.
How do you measure campaign success?
We agree on clear KPIs from the start: ROAS, CPA, lead volume, revenue — not just clicks or impressions.
Is Google Ads better than Meta Ads?
They serve different purposes. Google captures existing demand (high intent), while Meta creates demand (awareness and conversion). The best approach uses both strategically.
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