Brands Optimised
AI Platforms
Avg. AI Mention Growth
Client Retention Rate
About Our GEO Practice
Search has changed — your brand needs AI presence, not just Google rankings.
Millions of people ask ChatGPT, Gemini, and Perplexity about products, services, and businesses every day. When a potential client asks "what's the best digital marketing agency in Jordan?" — do these models recommend your brand or your competitors?
GEO is the practice of optimising your content, brand authority, and structured data to ensure AI models describe your business accurately and recommend it in the moments that matter most.
50+
Brands Optimised
5
AI Platforms
EN+AR
GEO Languages
MENA
Market Reach
PROBLEMS WE SOLVE
Do any of these sound familiar?
Your brand is absent from AI-generated answers
When customers ask ChatGPT or Gemini about your services, they recommend competitors — not you.
Competitors are recommended instead of you
Other brands appear in AI-generated responses while you are completely absent from the conversation.
Your content is hard for AI to understand
Your pages are not structured in a way that AI models can easily extract, understand, and cite.
Your brand lacks strong online authority
AI recommends the most trusted sources — and your brand hasn't yet proven itself as a reference in its field.
Business information is inconsistent online
Conflicting data about your services, locations, and identity confuses AI models and weakens their confidence in your brand.
Traditional SEO doesn't cover AI search visibility
Traditional Google rankings and AI-generated answer visibility are different channels — one doesn't guarantee the other.
THE SERVICE
GEO ensures you're present where customers search today
Generative Engine Optimization means building your brand presence in the form that AI models understand and recommend. It is not enough for your site to rank well — it must become a source that AI automatically cites.
We build GEO on three pillars: clear content that directly answers your audience's questions, a consistent and trusted brand identity that convinces AI models, and external authority that proves your site is a source worth citing.
PLATFORMS WE OPTIMISE FOR
Full presence across every major AI platform
We don't optimise for one platform and ignore the rest — we build comprehensive brand presence everywhere your customers search.
Google AI Search
Google's AI-powered search experiences including AI Overviews and AI-generated answers in search results.
ChatGPT
The world's most widely used AI assistant — millions ask it daily for product, service, and business recommendations.
Google Gemini
Google's multimodal model integrated into search and devices — describes brands based on web content it has processed.
Perplexity AI
An AI search engine delivering direct answers with citations — heavily reliant on trusted, well-structured content.
Microsoft Copilot
Microsoft's AI integrated into Bing, Office, and enterprise products — reaching millions of users every day.
Claude
Anthropic's flagship model known for deep analysis and precise writing — ranked among the strongest AI models for professional content.
WHAT'S INCLUDED
Everything you need for complete AI visibility
AI VISIBILITY AUDIT
Understand how AI sees your brand today
You can't improve what you don't measure — we start with a complete picture of your brand's current standing in the AI landscape.
Review Current Brand Visibility
Understanding where your brand stands today inside AI-generated answers across key platforms.
Analyse How AI Describes Your Business
How AI models describe your brand and services — and where they're wrong or over-simplified.
Identify Missing or Incorrect Information
Discovering what AI knows, doesn't know, and says incorrectly about your business.
Review Competitor Mentions
Analysing how often competitors appear in relevant responses and why they receive those recommendations.
Discover Content and Authority Gaps
Identifying the types of content and sources missing that prevent AI from citing your brand.
Prioritise Optimisation Opportunities
An impact-ordered roadmap identifying what to build or improve first for maximum AI visibility gains.
PROMPT & CONVERSATIONAL RESEARCH
Know exactly what your customers are asking
GEO opportunities are hidden in the questions your customers ask AI — we identify them and build content that answers them.
Questions Customers Ask AI Platforms
Identifying the real questions your customers pose to ChatGPT, Gemini, and other AI assistants.
Comparison-Based Searches
Prompts comparing your brand with competitors — understanding the framework in which your brand is evaluated.
Recommendation Queries
'What's the best marketing agency in Amman?' — identifying the prompts where your brand should be named.
Problem-Solving Queries
Questions customers ask when seeking solutions to problems your services can address.
Product and Service Discovery Prompts
How customers explore options via AI — the prompts where you need to be present and recommended.
Local and Industry-Specific Questions
Location-aware and sector-specific queries where your brand must appear with clarity and authority.
ENTITY & BRAND OPTIMISATION
Make AI understand your brand with complete clarity
AI models describe your brand based on what they learn from the web — we ensure that picture is accurate, consistent, and positive.
Consistent Brand Information
Ensuring your brand name, address, phone, and identity are consistent across all web sources.
Clear Products and Services
A well-structured definition of what you offer that enables AI to describe your business accurately.
Business Locations
Clear location data that enables AI to include you in locally relevant search responses.
Founder or Team Information
Structured expert and leadership data that increases AI confidence in your brand's credibility.
Industry and Category Associations
Clearly defining the sector your business belongs to so the right associations appear in responses.
Structured Company Information
Founding date, size, certifications — trust signals that reinforce your brand's authority for AI models.
Strong Brand Relationships Across the Web
Building a consistent signal network that links your brand clearly to its field, audience, and geography.
CONTENT OPTIMISATION
Content that answers — and gets cited
AI cites content that clearly and accurately answers user questions — we structure your content to be exactly that source.
Clear and Direct Answers
Content framed to directly answer audience questions — the style AI models most readily cite and surface.
Well-Structured Service Pages
Clearly laid-out service pages that enable AI to extract and describe what you offer with accuracy.
FAQ Sections
Frequently asked questions that answer the real queries your audience submits to AI platforms.
Comparison Content
Content objectively comparing your options against alternatives — what AI produces when asked for choices.
Guides and Educational Content
In-depth content that builds topical authority and proves to AI that your site is a reference in its field.
Expert-Led Content
Bylined insights and expertise articles that strengthen author authority and AI trust in your brand's sources.
Statistics and Supporting Evidence
Data, numbers, and research that anchor your content's credibility and make it a source AI cites.
Regular Content Updates
Periodic content refreshes ensuring AI models cite your latest information rather than outdated data.
AUTHORITY & CITATION STRATEGY
Make the internet talk about your brand
AI doesn't recommend the unknown — it recommends brands with trusted presence across the web. We build that presence systematically.
Industry Publications
Articles and mentions in trusted sector publications that raise your brand's authority in the eyes of AI.
Reputable Directories
Consistent listings in high-reputation digital directories that AI models use as reference sources.
Digital PR
Press coverage and media mentions that introduce AI to your brand as a source worth citing.
Expert Contributions
Guest articles and thought leadership columns that establish your expertise in your field for AI models and audiences alike.
Partner Websites
Reciprocal mentions with trusted industry partners that strengthen your brand's trust network across the web.
Customer Reviews
Genuine, multi-platform reviews that establish your brand as a recommended choice worth surfacing in AI responses.
Brand Mentions
Building a brand-mention ecosystem across the web that makes your name familiar and associated with your field.
Relevant Backlinks
High-quality links from trusted sources that strengthen domain authority and AI confidence in your site.
TECHNICAL & STRUCTURED DATA
Speak AI's language — structured data
Structured data and schema markup are the bridge between your content and AI models — we apply them precisely to enable complete brand understanding.
Schema Markup
Structured data presenting your brand information in a language AI models and search engines understand directly.
Organization Data
The business entity schema that formally defines your brand's identity for search engines and AI models.
Service and Product Schema
Detailed schema for each service and product that enables AI to describe your offerings accurately.
FAQ Schema
FAQ markup that enables AI to cite your answers directly inside its generated responses.
Article Schema
Editorial content markup that enhances the credibility of your articles and establishes them as citable sources.
Author Information
Structured author and expert data that establishes writer credentials and strengthens authorship authority.
Website Crawlability
Ensuring your site is fully crawlable and accessible so AI models can process your content without barriers.
Clear Internal Linking
An internal link structure that shows AI how your content connects and demonstrates your comprehensive topic coverage.
GEO & SEO INTEGRATION
Two channels — one integrated strategy
SEO and GEO don't conflict — they reinforce each other. A strong shared foundation improves your performance in both channels simultaneously.
Technical SEO Foundations
GEO is built on solid technical SEO — speed, indexation, and correct architecture are essential for both traditional and AI search.
Keyword and Search-Intent Research
Classic keyword research complements AI prompt research — both are needed for complete search visibility.
AI Prompt Research
Understanding how your customers phrase questions to AI — it differs from keywords and requires a different approach.
Content Authority
Deep content that builds authority improves Google rankings and increases how often AI cites your site.
Brand Visibility
A strong brand presence across the web strengthens both traditional rankings and AI-generated answer appearances.
Organic Search Performance
Strong Google rankings reinforce site credibility and increase the likelihood of AI models citing your content.
AI-Generated Answer Visibility
The added goal of GEO — appearing in AI responses alongside traditional Google rankings for complete coverage.
TRACKING & MEASUREMENT
Measure your AI visibility with precision
GEO is measurable — we track mentions, traffic, and conversions and prove the impact of the work on real business outcomes.
Brand Mentions in AI Answers
Monitoring how often and where your brand name appears in ChatGPT, Gemini, Perplexity, and other AI responses.
Citation and Source Appearances
Tracking when your site and key topics are used as sources inside AI-generated answers.
AI Referral Traffic
Measuring visitors arriving from AI platforms to your site and tracking growth in this channel over time.
Organic Traffic
Monitoring traditional organic performance that supports your overall brand visibility across both channels.
Branded Search Growth
Tracking growth in direct brand-name searches — a key indicator of rising brand awareness from AI exposure.
Content Visibility
Measuring how well your optimised pages and content perform in both Google results and AI-generated answers.
Leads and Conversions
Attributing GEO activity to real business outcomes — leads, sales, and conversions that prove ROI.
Competitor Visibility Comparisons
Periodic tracking of how competitor AI visibility is evolving relative to your brand's own progress.
OUR PROCESS
From audit to sustained AI presence
01
Discovery
We understand your business goals, audience, competitors, and where your brand currently stands in the AI landscape.
02
AI Visibility Audit
A comprehensive analysis of how AI models describe your brand, identifying gaps, inaccuracies, and opportunities.
03
Prompt and Competitor Research
Identifying the questions your customers ask AI and analysing why competitors are being recommended over you.
04
GEO Strategy
A detailed action plan with clear priorities defining what to build, optimise, and distribute to increase AI visibility.
05
Content and Technical Optimisation
Implementing content improvements, schema markup, and structured data that enable AI to process your brand accurately.
06
Authority Building
Developing the external signals, citations, and industry publication presence that strengthen your brand's credibility.
07
Monitoring and Reporting
Ongoing tracking of AI platform visibility with monthly reports showing real progress against baseline metrics.
08
Continuous Improvement
GEO is a rapidly evolving field — we continuously analyse and adapt strategy as AI models and behaviours develop.
01
Discovery
We understand your business goals, audience, competitors, and where your brand currently stands in the AI landscape.
02
AI Visibility Audit
A comprehensive analysis of how AI models describe your brand, identifying gaps, inaccuracies, and opportunities.
03
Prompt and Competitor Research
Identifying the questions your customers ask AI and analysing why competitors are being recommended over you.
04
GEO Strategy
A detailed action plan with clear priorities defining what to build, optimise, and distribute to increase AI visibility.
05
Content and Technical Optimisation
Implementing content improvements, schema markup, and structured data that enable AI to process your brand accurately.
06
Authority Building
Developing the external signals, citations, and industry publication presence that strengthen your brand's credibility.
07
Monitoring and Reporting
Ongoing tracking of AI platform visibility with monthly reports showing real progress against baseline metrics.
08
Continuous Improvement
GEO is a rapidly evolving field — we continuously analyse and adapt strategy as AI models and behaviours develop.
INDUSTRIES
We work across every sector
WHY LETHEIO
GEO is different — and so is our team
SEO and GEO Expertise Under One Team
No need for two agencies — one team mastering both traditional search and AI search at the same depth.
Strong Research and Content Capabilities
Deep user-intent research, AI prompt analysis, and trusted content production all under one roof.
Focus on Brand Authority
We build genuine brand credibility that convinces AI models and audiences alike that you are the right choice.
Arabic and English Optimisation
Bilingual GEO — we optimise your AI presence in both Arabic and English at the same level of professionalism.
Local and Regional Market Knowledge
We understand how Arab-market audiences search via AI and target the right local language and context.
Transparent and Measurable Reporting
Monthly reports showing real AI visibility progress — not vague promises about an opaque channel.
Strategy Adapted to Evolving AI Behaviour
AI models evolve — our strategy evolves with them to ensure your visibility holds over the long term.
FAQ
Everything you want to know about GEO.
What is Generative Engine Optimization?
GEO is the practice of optimising your brand's visibility and content to appear inside AI-generated answers from platforms like ChatGPT, Gemini, Perplexity, and Copilot. Unlike traditional SEO that targets ranked search results, GEO aims to make your brand a cited and recommended source by large language models.
What is the difference between SEO and GEO?
SEO improves your visibility in ranked search results as clickable links. GEO improves your presence inside AI-generated answers. Both share common foundations — good content, authority, and trust — but GEO adds a specialised layer of entity optimisation, structured data, and AI prompt research.
Can GEO guarantee that AI platforms will mention my brand?
No practitioner can guarantee specific AI outputs because models make independent decisions. What we guarantee is building the right conditions — strong content, trusted web authority, and structured data — that maximise the likelihood of AI citing and recommending your brand.
Which AI platforms do you optimise for?
We optimise for the major platforms: Google AI Search and AI Overviews, ChatGPT, Google Gemini, Perplexity AI, and Microsoft Copilot. We also build flexible strategies that cover emerging platforms like Claude and Meta AI, which are growing rapidly in their user bases.
How is GEO performance measured?
We track a combination of indicators: frequency of brand appearance in AI responses, referral traffic arriving from AI platforms, branded search growth, citation appearances, and performance of optimised content. Monthly reports show progress and connect it to real business outcomes.
How long does GEO take?
GEO is slower initially than SEO because it requires building authority and trust progressively. Most clients begin seeing meaningful visibility improvements within 3 to 6 months, with stronger compounding results between 6 and 12 months. Timelines vary based on current brand standing and competitive intensity.
Does GEO replace SEO?
No. GEO complements SEO, it doesn't replace it. Traditional search still drives enormous volumes of qualified traffic, and a strong SEO foundation reinforces GEO. The optimal strategy optimises for both channels together to achieve full presence across the search landscape.
Is GEO suitable for my business?
GEO is right for any business that wants to ensure its presence in AI-powered search before competitors pull ahead. It is especially important for businesses in competitive sectors, professional services, and regional brands that want to build authority in both Arabic and English across the Arab market.
FROM OUR BLOG
Read more about GEO and AI search
We have published four in-depth articles covering everything you need to know about GEO and AI search for MENA brands.
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