Avg. ROAS
B2B Campaigns Managed
Avg. CPA Reduction
Qualified Leads Generated
Problems We Solve
Struggling with these LinkedIn Ads challenges?
Difficulty Reaching Decision-Makers
Your ads fail to reach the managers and executives who actually hold the buying authority.
Low-Quality B2B Leads
Forms get filled by unqualified audiences that never convert into real business deals.
Long Sales Cycles
Content and ads fail to accelerate purchase decisions or move buyers through the funnel.
Weak Professional Brand Visibility
Your brand is absent from the spaces where professionals make their decisions.
High Lead Costs
High ad spend without a clear strategy generates poor ROI on every dollar invested.
Poor Campaign Targeting
Lack of job title, company, and seniority targeting wastes budget on the wrong audiences.
Limited Account-Based Marketing
No targeting at the company level against your priority account list.
Inaccurate Conversion Tracking
A misconfigured Insight Tag makes measuring real ROI nearly impossible.
Service Overview
Complete LinkedIn Ads management — strategy to results
We manage your LinkedIn campaigns completely — from ICP definition and strategy through ad production and continuous optimisation. We focus on lead quality over volume because B2B is measured in deals, not clicks.
Sample B2B Campaign Results
Average Letheio LinkedIn Ads campaign results
Campaign Goals We Support
Whatever your B2B goal — we deliver it.
Brand Awareness
Website Traffic
Engagement
Video Views
Lead Generation
Website Conversions
Event Registrations
Job Applications
Account-Based Marketing
Campaign Formats We Manage
Every LinkedIn format — mastered.
Single Image Ads
Prominent image ads appearing in professional feeds with a clear, compelling message.
Video Ads
Video content presenting your value proposition to professional audiences in an engaging format.
Carousel Ads
Multiple swipeable cards presenting your brand story or product range across frames.
Document Ads
Reports, guides, and valuable content displayed directly in the user's feed.
Lead Gen Forms
Collecting prospect data directly inside LinkedIn without users leaving the platform.
Conversation Ads
Interactive message sequences guiding users toward the desired action step by step.
Message Ads
Direct messages delivered straight to the inboxes of precisely targeted professionals.
Event Ads
Promoting events and webinars to exactly the right professional audience.
Thought Leader Ads
Amplifying executive and expert posts as paid ads to build authority and trust.
Dynamic Ads
Automatically personalised ads for each user based on their profile data.
What's Included
Everything you need — included in the plan.
Our LinkedIn Ads Approach
A methodology that turns professional engagement into real deals.
Define the Ideal Customer Profile
We build a precise ICP: job title, industry, company size, and decision-making authority.
Target Companies & Professionals
We target priority companies and the decision-makers within them with high precision.
Build Around the Buyer Journey
Different campaigns for each stage of the decision — awareness, consideration, and conversion.
Create Professional-Grade Offers
Content and offers matched to the expectations and behaviour of B2B buyers.
Test Messaging & Creative
Regular testing of messaging and formats to consistently reach peak performance.
Optimise for Lead Quality
We optimise toward high-quality leads that actually convert — not just raw numbers.
Scale on Sales & Conversion Data
We scale what works and cut what doesn't produce real results in the sales pipeline.
Professional Audience Targeting
The right person — at exactly the right company.
Job Titles
Direct targeting by exact job title to reach precisely the right decision-makers.
Job Functions
Targeting people working in specific functions like Marketing, Technology, or Finance.
Seniority Levels
Distinguishing between Manager, Director, VP, and Owner to reach the right authority level.
Industries
Reaching professionals in specific sectors relevant to your offer.
Company Size
Targeting companies by headcount — from startups to large enterprises.
Company Names
Directly targeting a named account list of specific priority companies.
Skills & Education
Reaching people with specific skills or educational qualifications relevant to your offer.
Geographic Targeting
Specifying countries, cities, and regions for precise local or regional reach.
Account-Based Marketing
Target your ideal accounts directly — not a broad audience
Account-based marketing on LinkedIn lets you reach specific named companies and the decision-makers within them with unmatched precision. We build your target account list, run personalised campaigns for each company, and track engagement at the account level to ensure complete alignment with your sales team.
Target Account List Development
Building a precise priority company list based on ICP fit and revenue potential.
Company-Level Targeting
Ensuring your ad reaches multiple people within the same target company simultaneously.
Decision-Maker Targeting
Reaching the actual authority holders who sign contracts and approve budgets.
Priority Account Campaigns
Personalised messaging for each target company that reflects their specific reality and challenges.
Personalised Messaging
Content that speaks directly to the recipient's identity and context to drive higher engagement.
Retargeting Engaged Accounts
Following up with companies whose employees engaged with your content or visited your site.
Sales & Marketing Alignment
Connecting ad efforts to the sales pipeline to ensure real follow-up on qualified leads.
Lead Generation Strategy
Qualified leads — not just filled forms.
LinkedIn Lead Gen Forms
Collecting accurate pre-filled data from user profiles — zero friction for the prospect.
Website Lead Campaigns
Driving professionals to conversion-optimised landing pages on your website.
Gated Content
Reports, guides, and case studies where contact details are required for access.
Consultation Bookings
Campaigns designed to push qualified professionals to book a direct consultation session.
Demo Requests
Moving interested professionals toward requesting a product or service demonstration.
Webinar & Event Registrations
Early and sustained promotion of online webinars and professional events to maximise registrations.
Report & Guide Downloads
High-value content that attracts decision-makers and builds brand authority at the consideration stage.
Creative & Messaging Strategy
Content that convinces professionals — not just ads.
Professional but Engaging Copy
We write in the platform's language — professional content that reads easily with a clear call to action.
Clear Value Propositions
Every ad answers the user's implicit question: 'Why should I stop and read this?'
Industry-Specific Messaging
We adapt messaging and terminology to speak directly to each target sector's language.
Problem-and-Solution Content
We highlight a real problem the audience faces and position your solution as the ideal answer.
Case Studies & Proof
Real, compelling results that build trust and drive serious engagement decisions.
Reports & Downloadable Content
High-value content that establishes your brand as a trusted authority in your industry.
Executive Thought Leadership
Amplifying the leadership voice and building genuine intellectual presence in professional circles.
Strong Calls to Action
Every ad ends with a clear prompt that moves the prospect toward the next step.
Landing Page Optimisation
The ad brings the click — the page closes the deal.
Message Consistency
Landing pages that mirror the exact promise and message from the ad — no disconnect between ad and destination.
Business Value Clarity
Visitors immediately understand what you offer and how it solves their specific professional problem.
Short, Simple Forms
We reduce form fields to the absolute minimum required to maximise completion rates and minimise friction.
Trust Indicators
Client testimonials, case studies, and certifications that reinforce the decision to reach out.
Mobile Responsiveness
Fully responsive design ensuring a seamless experience across all devices and screen sizes.
Fast Load Speed
Fast-loading pages that reduce bounce rates and maximise the probability of conversion.
Conversion-Optimised Layouts
Proven design patterns that minimise friction and encourage immediate, confident action.
Retargeting
Follow every prospect — until they convert.
Website Visitor Retargeting
Reminding people who visited your site about your offer and bringing them back to the funnel.
Video Viewer Retargeting
Following up with people who watched your videos to move them toward the next step.
Lead Form Engagement
Targeting people who opened a lead form but didn't complete it.
Company Page Engagement
Re-targeting people who engaged with posts from your LinkedIn company page.
Event Engagement
Following up with people who registered for or engaged with your events.
Customer & Prospect Lists
Uploading CRM lists to target existing customers or prospects with new offers.
Lookalike Audiences
Reaching new professionals who mirror your best customers' professional profiles.
Tracking & Measurement
No decision without data — no data without tracking.
LinkedIn Insight Tag Setup
Correctly installing and configuring the Insight Tag for accurate tracking from day one.
Conversion Tracking
Monitoring every meaningful action from page visit through form submission and registration.
Lead Form Tracking
Measuring Lead Gen Form performance to identify the best-converting, highest-quality versions.
Website Event Tracking
Monitoring key events on your site to understand the complete customer journey.
CRM Integration
Connecting LinkedIn data to your CRM to measure and track lead quality downstream.
Cost-Per-Lead Monitoring
Continuous tracking of CPL to ensure optimal spend efficiency across campaigns.
Lead-Quality Reporting
Measuring lead quality — not just volume — to ensure real business value is delivered.
Performance Dashboard
Clear reporting that surfaces real business outcomes and enables confident optimisation decisions.
Our Process
Nine steps that turn budget into deals.
01
Discovery
We learn your business, goals, and ideal customer profile in genuine depth.
02
Account & Funnel Audit
Full review of any existing account and current sales funnel to identify gaps and opportunities.
03
ICP Development
Building a precise ideal customer profile that forms the foundation of every targeting decision.
04
Audience & Competitor Research
In-depth analysis of your target audience and how competitors show up on the platform.
05
Campaign Strategy
A complete plan defining objectives, formats, messaging, and funnel stages.
06
Creative & Tracking Setup
Producing ads, installing the Insight Tag, and setting up complete conversion tracking.
07
Campaign Launch
Your campaigns go live with full precision and attention to every detail.
08
Testing & Optimisation
Continuous cycles of testing and refinement to improve lead quality and reduce costs.
09
Reporting & Scaling
Transparent reports and scaling strategies built on what's proven to work.
01
Discovery
We learn your business, goals, and ideal customer profile in genuine depth.
02
Account & Funnel Audit
Full review of any existing account and current sales funnel to identify gaps and opportunities.
03
ICP Development
Building a precise ideal customer profile that forms the foundation of every targeting decision.
04
Audience & Competitor Research
In-depth analysis of your target audience and how competitors show up on the platform.
05
Campaign Strategy
A complete plan defining objectives, formats, messaging, and funnel stages.
06
Creative & Tracking Setup
Producing ads, installing the Insight Tag, and setting up complete conversion tracking.
07
Campaign Launch
Your campaigns go live with full precision and attention to every detail.
08
Testing & Optimisation
Continuous cycles of testing and refinement to improve lead quality and reduce costs.
09
Reporting & Scaling
Transparent reports and scaling strategies built on what's proven to work.
Industries We Work With
Proven across major professional sectors.
B2B Services
Technology & SaaS
Professional Services
Consulting
Finance & Banking
Education
Recruitment & HR
Real Estate
Manufacturing
Corporate Enterprises
Case Study & Results
Real results — for a real client.
The Challenge
A B2B technology services company was spending on LinkedIn without a clear strategy — high cost per lead, unqualified prospects, and zero alignment with their sales team.
Results Within 90 Days
-64%
Reduction in CPL
4.2×
Qualified Lead Increase
38%
SQL Close Rate
18×
Return on Ad Spend
"Letheio turned LinkedIn from a budget drain into the strongest lead source our sales team has ever had."
— Marketing Director, Regional Technology Company
Why Work With Us
A partner that delivers results — not just a service provider.
Strong B2B Advertising Expertise
Our team specialises in marketing to professionals and B2B decision-makers.
Precise Professional Targeting
We reach the right person with the right message at exactly the right moment.
Focus on Qualified Leads
We optimise toward leads that actually convert — not just raw numbers.
Creative & Media Under One Roof
A unified team ensures your message and targeting are always perfectly aligned.
Arabic & English Experience
Campaigns that speak your professional audience's language — always.
Transparent Reporting
See exactly where every dollar goes and what real outcomes it produces.
Local & Regional Market Knowledge
We understand how decision-makers in the Middle East think and make buying decisions.
Continuous Testing & Optimisation
Your campaigns evolve constantly and never settle at a fixed performance level.
Frequently Asked Questions
Answers to the most common questions.
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