10 Years. 8.98x ROAS.
Google Search Ads.
Before Letheio
Untapped Search Demand
After Letheio
Dominant Search Presence
898.25% ROAS · 12.6K conversions · 1.53M clicks — ten years of Google Search Ads delivering compounding growth
The Challenge
Watches retail in Jordan is highly seasonal and brand-driven. Capturing search intent at the right moment — and converting it efficiently — requires long-term keyword strategy, relentless bid optimisation, and creative that earns every click.
Invisible on High-Intent Search
The store was missing from sponsored results when buyers searched for specific watch brands and models — the moments where purchase intent peaks.
Inefficient Spend Allocation
Budget was spread evenly across all hours and days, ignoring when watch buyers actually convert — and when clicks are cheap.
No Long-Term Compounding Strategy
Short campaign bursts reset learning periods repeatedly, preventing the algorithm from optimising on a decade of conversion signal.
The Methodology
How we built 10 years of compounding returns
Brand & Model Keyword Architecture
Built an exhaustive keyword map covering brand names, model references, and purchase-intent queries — then segmented bids by conversion probability.
Dayparting & Seasonal Budgeting
Analysed 12 months of conversion data to identify peak purchase windows and shifted budget into hours and seasons where ROAS was demonstrably highest.
Ad Copy That Earns the Click
Wrote and tested 50+ ad variations over the campaign lifetime — price, exclusivity, and in-store availability angles — retiring underperformers each quarter.
Continuous Bid Strategy Evolution
Moved through manual CPC → enhanced CPC → target ROAS bidding as conversion volume matured, allowing Google's algorithm to compound on a decade of signal.
Landing Page & Feed Alignment
Kept product feed, pricing, and landing pages synchronised with ad messaging — eliminating Quality Score drag and reducing wasted spend on irrelevant queries.
Related Services
They didn't just run Google Ads — they built a machine that kept getting better every year. Our store is now the first thing watch buyers in Amman see.