Websites Optimised
Keywords Ranked
Avg. Organic Growth
Client Retention Rate
About Our SEO Practice
More than an agency — growth partners who understand search in the Arab market.
Letheio is a specialist SEO agency based in Amman, Jordan, serving businesses across Saudi Arabia, the UAE, Kuwait, and the wider MENA region. We have optimised over 180 websites and ranked more than 12,000 keywords across diverse sectors — ecommerce, professional services, hospitality, and real estate.
What sets us apart is a genuine understanding of how Arab-market audiences search — the intent behind queries, how they are phrased, and what drives them to convert. We run SEO strategies in both Arabic and English at the same depth and professionalism.
180+
Websites Optimised
12K+
Keywords Ranked
EN+AR
SEO Languages
MENA
Market Reach
PROBLEMS WE SOLVE
Do any of these sound familiar?
Low Visibility on Google
Your site is buried on page three while competitors capture customers you should be winning.
Declining Organic Traffic
Traffic drops with every algorithm update and you have no idea why or how to recover it.
Poor Keyword Rankings
You target keywords that don't convert because they don't match what your customers actually search.
Pages Not Being Indexed
Google can't see large parts of your site — content that you write but nobody reads.
Hidden Technical Issues
Slow speed, Core Web Vitals failures, and duplicate content silently penalise your rankings.
Traffic That Doesn't Convert
Visitors arrive and leave without buying because search intent doesn't match your page content.
Competitors Outranking You
Rivals appear above you on every search and take the customers who should be contacting you.
THE SERVICE
SEO that brings real customers — not empty traffic
Most SEO agencies talk about rankings. We talk about revenue. The difference is simple: you can rank on page one for words that no potential customer searches — or rank for the right words that bring buyers who are ready to act.
We build our strategy on three pillars: a solid technical foundation that lets Google index your site fairly, search-intent-driven content that attracts the right visitors, and digital authority that proves to Google you're the reference in your field.
SEO SERVICES
Comprehensive SEO covering every dimension
Technical SEO
Speed, indexation, Core Web Vitals, architecture — the foundation that enables everything else.
On-Page SEO
Titles, descriptions, content structure, and keyword optimisation across every page.
Content SEO
Search-intent-driven content strategy that builds domain authority and attracts qualified traffic.
Local SEO
Dominating local search results and Google Maps for your business in Jordan and the region.
Ecommerce SEO
Optimising product and category pages to turn Google search into real online sales.
International SEO
Multi-language, multi-region strategy to dominate MENA and global markets simultaneously.
Off-Page SEO
Building high-quality links and digital authority that makes Google trust your site.
SEO Consulting
Strategic guidance for your in-house team or an independent review of your current strategy.
WHAT'S INCLUDED
Everything you need in one plan
OUR APPROACH
How we think about SEO
Research Before Optimisation
We understand your business, audience, and market before moving a single keyword.
Focus on Relevant Search Intent
We target keywords your customers search with buying or contact intent — not just high volume.
Build a Technically Sound Website
We fix everything preventing Google from crawling, indexing, and fairly evaluating your site.
Create Useful, Authoritative Content
We produce content that answers your customers' questions and builds domain authority.
Improve Trust and Credibility
We build quality links that prove to Google that your site is a trusted authority in its field.
Track Leads, Sales, and Organic Performance
We measure success by organic revenue and leads — not keyword positions alone.
Continuously Improve Based on Data
SEO is not a one-time project — we monitor, analyse, and improve every month.
KEYWORD STRATEGY
The right keywords convert — the wrong ones waste budget
Commercial Keywords
Targeting searchers with buying intent — comparisons, reviews, pricing.
Informational Keywords
Content that answers your customers' questions and builds trust in your brand.
Local Keywords
'SEO in Amman', 'Jordan marketing agency' — searchers in your region.
Long-Tail Keywords
Longer, more specific queries with less competition and higher conversion intent.
Branded Terms
Ensuring your brand dominates its own results and is protected from competitors.
Competitor Keyword Gaps
Keywords your competitors rank for that you're completely absent from.
TECHNICAL SEO
The foundation that enables everything else
A fast, correctly indexed, technically clean website is a prerequisite for any SEO strategy to succeed. We diagnose and fix every obstacle preventing Google from fairly evaluating your site.
Crawling and Indexation
Ensuring Google crawls and indexes only the right pages on your site.
Site Speed
Optimising Core Web Vitals for a faster user experience and better ranking signals.
Mobile Usability
A site that performs correctly on all screen sizes — Google's mobile-first priority.
URL Structure and Sitemap
A clear, logical architecture that helps Google and users navigate effortlessly.
Robots.txt and Canonical Tags
Directing search engines precisely to prevent unwanted indexation and duplicate content.
Broken Links and Redirects
Diagnosing and fixing every 404 error and mishandled redirect draining your site authority.
ON-PAGE SEO
Every page optimised to rank and convert
On-page optimisation doesn't mean keyword stuffing — it means making every page answer the searcher's question precisely and persuade them to take the next step.
Page Titles
Optimised titles targeting the right keyword and earning clicks from search results.
Meta Descriptions
Descriptions that persuade searchers to click your link before ever reaching your site.
Heading Structure
H1, H2, H3 organised logically to clarify context for Google and human readers alike.
Page Copy Optimisation
Content that integrates keywords naturally and answers the questions behind the search.
Conversion-Focused Improvements
On-page enhancements that turn search visitors into leads and closed sales.
Internal Linking
Distributing page authority intelligently to strengthen your highest-priority pages.
CONTENT STRATEGY
Content that ranks, converts, and compounds over time
Random content doesn't rank — content built on real search intent ranks and builds domain authority progressively.
Content Gap Analysis
Discovering topics your audience searches for where your current site is invisible.
Blog Strategy
A keyword-driven editorial calendar that compounds organic traffic over time.
Topic Clusters
A content architecture that builds domain authority through comprehensive topic coverage.
Existing Content Updates
Refreshing older articles to recover rankings faster and cheaper than creating new content.
Content Briefs
Detailed frameworks that empower your writing team to produce SEO content that ranks.
FAQ Content
Questions and answers built on real queries that appear in Google's featured snippets.
LOCAL SEO
Dominate search results in Amman and across the region
When someone in Amman or Jordan searches for your service, we ensure you appear at the top of local results and Maps — not buried on page three.
Google Business Profile
A complete, optimised profile that appears at the top of Maps and local search results.
Local Keyword Targeting
The keywords Amman, Jordan, and regional residents use when searching for your services.
Location and Branch Pages
Dedicated pages for every location or branch targeting local audiences with precision.
Review Strategy
A system for collecting positive reviews and responding to them to strengthen local credibility.
Local Directories and Citations
Consistent listings in relevant local directories that reinforce local trust signals.
Local Competitor Analysis
Understanding what your regional competitors do well and outmanoeuvring them strategically.
ECOMMERCE SEO
Turn every search into a sale in your store
Ecommerce stores face unique SEO challenges — duplicate content, faceted navigation, and hundreds of product pages. We turn these challenges into opportunities to rank your products in front of ready buyers.
Product Page Optimisation
Titles, descriptions, and content structure optimised per product page to target precise commercial keywords.
Collection and Category Pages
Comprehensive optimisation of category pages that attract the highest commercial search volume in your store.
Product Schema Markup
Structured data that enables Google to display price, ratings, and availability directly in search results.
Faceted Navigation
Solving the crawling and indexation issues caused by multi-filter combinations in ecommerce stores.
Duplicate Product Content
Diagnosing and resolving duplicate content issues caused by product variants and supplier descriptions.
Google Shopping Visibility
Optimising product data feeds for appearance in Google Shopping and integrated shopping results.
Ecommerce Internal Linking
Smart internal linking between products, categories, and articles to boost authority and aid navigation.
Ecommerce Conversion Recommendations
Product page improvements that convert search visitors into buyers — not just traffic numbers.
AUTHORITY & OFF-PAGE SEO
Make Google trust your website
Backlinks are one of the strongest ranking signals — they are the web's vote telling Google your site is a trusted authority in its field.
Backlink Analysis
A thorough audit of existing inbound links to identify opportunities and remove toxic ones.
Competitor Link Research
Discovering who links to your competitors and how we build a superior link strategy.
Digital PR
Publishing stories and content worth citing on authoritative sites in your industry.
Relevant Directory Listings
Registration in industry and business directories relevant to your domain authority.
Brand Mentions
Monitoring and amplifying brand signals across the web to strengthen perceived authority.
Link-Building Strategy
A systematic approach to earning high-quality, topically relevant links to your site.
TRACKING & MEASUREMENT
Know what's working — and what isn't
Accurate tracking from day one ensures every optimisation decision is based on real data — not guesswork.
Google Analytics Setup
Correct installation and full configuration to track every session, source, and organic conversion.
Google Search Console Setup
Full integration to monitor impressions, clicks, and technical issues directly from Google.
Keyword Tracking
Daily monitoring of your core keyword rankings across devices and geographic locations.
Organic Traffic Monitoring
Understanding the volume and quality evolution of organic traffic across each site section.
Conversion and Revenue Tracking
Connecting organic visits to actual leads, sales, and revenue generated.
Monthly Performance Dashboard
Clear, structured reports that show the real-business impact of your SEO investment.
OUR PROCESS
From discovery to sustained results
01
Discovery
We understand your business goals, audience, products, and competitors before any SEO move.
02
Website and Competitor Audit
A full technical review, content analysis, and gap assessment between your site and rivals.
03
Keyword and Opportunity Research
Identifying the highest-value keywords for your business — by intent, volume, and competition.
04
SEO Strategy
A comprehensive action plan with clear priorities and a roadmap to deliver results.
05
Technical Fixes
Implementing all technical corrections that currently prevent Google from properly crawling your site.
06
On-Page and Content Optimisation
Optimising existing pages and creating new search-intent-driven content that ranks.
07
Authority Building
Earning high-quality links and growing domain authority progressively and naturally.
08
Reporting and Ongoing Improvement
Monthly performance monitoring with data-driven decisions to continuously improve results.
01
Discovery
We understand your business goals, audience, products, and competitors before any SEO move.
02
Website and Competitor Audit
A full technical review, content analysis, and gap assessment between your site and rivals.
03
Keyword and Opportunity Research
Identifying the highest-value keywords for your business — by intent, volume, and competition.
04
SEO Strategy
A comprehensive action plan with clear priorities and a roadmap to deliver results.
05
Technical Fixes
Implementing all technical corrections that currently prevent Google from properly crawling your site.
06
On-Page and Content Optimisation
Optimising existing pages and creating new search-intent-driven content that ranks.
07
Authority Building
Earning high-quality links and growing domain authority progressively and naturally.
08
Reporting and Ongoing Improvement
Monthly performance monitoring with data-driven decisions to continuously improve results.
INDUSTRIES
We work across every sector
WHY LETHEIO
SEO that's different beyond the label
Strategy Tailored to Each Website
No templates — we analyse your site and market and build a plan designed for your specific goals.
Focus on Long-Term Growth
We build digital assets that compound in value over time — not temporary results that vanish.
Technical and Content Expertise
One team mastering technical architecture, content, and link building — no agency coordination needed.
Transparent Reporting
Monthly reports showing real impact on organic traffic, leads, and revenue generated.
Arabic and English SEO Experience
We optimise sites for both Arabic and English search at the same depth and professionalism.
Local and Regional Market Knowledge
We know how Jordan, Saudi, UAE, and regional audiences search — and we target them precisely.
Traffic That Supports Business Goals
We target keywords that bring potential buyers — not impressive-looking numbers with no value.
FAQ
Everything you want to know about SEO.
How long does SEO take to show results?
Most websites begin seeing meaningful improvements within 3 to 6 months, with stronger compounding results between 6 and 12 months. Timelines vary based on domain age, competition, and current technical condition — we assess your specific situation in the first meeting.
Can you guarantee first-page rankings?
No honest SEO practitioner guarantees specific rankings — because Google decides. What we do guarantee is a data-driven strategy, professional execution, and continuous improvement that achieves the best possible outcome for your site.
What is included in your SEO service?
Our work includes: full website SEO audit, keyword research, search-intent analysis, competitor research, technical SEO recommendations, on-page optimisation, metadata optimisation, internal linking, content planning, SEO content briefs, schema markup, local SEO, Google Business Profile optimisation, link-building strategy, performance monitoring, and monthly reporting.
Do you create SEO content?
Yes. We provide detailed content briefs and editorial planning. We can also produce directly by agreement — articles, service pages, and landing pages — in both Arabic and English.
Do you offer local SEO?
Yes. Local SEO is a core speciality — Google Business Profile optimisation, geo keyword targeting, location pages, local directories, and review strategy for your business in Jordan and across the region.
Can you optimise an existing website?
Yes, and this is most of our work. We begin with a thorough audit of your current site, identify gaps and issues, and implement improvements systematically without damaging what already works.
How do you measure SEO success?
We measure through a combination of organic traffic, keyword rankings, conversion rates, leads generated, and revenue attributed to the organic channel — not rankings alone.
Is SEO a one-time service or ongoing?
Effective SEO is ongoing. Search engines update their algorithms, competitors don't stop, and content needs regular refreshes. We offer both fixed-scope projects and ongoing retainers depending on your needs.
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